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R.D. Schrader is the President & CEO of Schrader Auction Company, a national leader in farmland and real estate auctions. He is known for pioneering multi-tract auction strategies and delivering record-setting results for clients across the U.S.
In a marketplace often ruled by uncertainty, few leaders have managed to create a name as synonymous with transparency, results, and reliability as R.D. (RD) Schrader, President and CEO of Schrader Real Estate and Auction Company. Known nationally for pioneering the multi-tract auction method and for consistently achieving record-setting land sales, Schrader has elevated the auction industry to new levels of professionalism and strategy.
Over the past several decades, R.D. Schrader has built more than a business—he has cultivated a legacy. Under his leadership, Schrader Auction has become America’s leading farmland and real estate auction company, trusted by private landowners, corporate investors, estate managers, and institutional clients. Whether it’s 200 acres in Indiana or 20,000 in Texas, Schrader’s approach centers on one thing: getting the right result, the right way.
R.D. Schrader was raised in the heartland of America, where agriculture wasn’t just a business—it was a way of life. These roots have shaped his values and business philosophy ever since. Starting from a small, family-run auction enterprise, Schrader had a front-row seat to how landownership impacts families, finances, and futures. What began as a regional company with modest reach is now a national powerhouse with coast-to-coast clientele, in large part due to his relentless commitment to ethics and excellence.
His early exposure to the rhythms of farming communities helped him understand that selling land is more than a financial transaction—it’s an emotional and generational decision. That insight became the foundation of how Schrader Auction handles each sale—with care, honesty, and attention to detail.
Perhaps the most significant innovation brought forth by R.D. Schrader is the development and perfection of the multi-tract auction system. Unlike traditional land sales, this method allows bidders to buy land in various combinations—single tracts, multiple contiguous tracts, or the entire property—depending on their specific needs.
This approach not only maximizes participation and competition but also increases the potential for higher sale prices. Under Schrader’s leadership, this method has been used successfully in countless high-profile sales, including multi-thousand-acre farms, investment tracts, timberland, and development properties.
The genius of the system lies in its flexibility and transparency—every bidder knows they have a fair shot, and sellers know they're getting the best value the market can offer. It’s a system built on trust, and R.D. Schrader has worked tirelessly to perfect it.
While headquartered in Columbia City, Indiana, Schrader Auction’s reach is anything but local. Under R.D. Schrader’s leadership, the company has conducted major land sales in more than 40 states, building a reputation as the go-to firm for land auctions in the U.S. From vast Midwest cornfields to the Texas Hill Country, and from commercial land near booming metro areas to rolling cattle ranches in the West, Schrader Auction handles them all with professionalism and precision.
Despite this expansive footprint, Schrader maintains a hands-on, personalized approach. Every client, no matter the size of their holdings, receives individualized attention and a custom strategy. This duality—national capacity and small-town integrity—is a hallmark of the Schrader brand.
A key element of R.D. Schrader’s leadership has been the adoption of cutting-edge technology without sacrificing the human touch that defines traditional auctioneering. Schrader Auction utilizes sophisticated mapping tools, drone photography, GIS software, and online bidding platforms, ensuring that buyers and sellers alike can participate confidently, regardless of location.
In recent years, the company has further enhanced its digital capabilities, making it easier than ever to analyze land, understand zoning and use potential, and conduct virtual auctions. Yet, even as the company leads in digital innovation, Schrader insists on maintaining live auctions as a core part of the experience—recognizing that face-to-face interaction and real-time decision-making still hold unmatched value in certain markets.
Under R.D. Schrader’s direction, the company has orchestrated some of the largest and most complex land sales in the country. His firm has worked with institutional investors, corporate landowners, farming families, banks, legal firms, and trustees, handling hundreds of millions in assets.
From a 13,000-acre farm in Arkansas to multi-parcel Midwest estates, the company has facilitated seamless, efficient, and profitable sales that consistently exceed client expectations. These successes are not just about price—they are about process, professionalism, and peace of mind.
Behind the results and innovation is a strong internal culture, carefully nurtured by R.D. Schrader. His team consists of seasoned auctioneers, licensed brokers, legal and marketing specialists, and land use experts—all united by the shared values of integrity, efficiency, and excellence.
Schrader personally invests in training, mentorship, and industry best practices, ensuring that every team member upholds the standards that have come to define the brand. His leadership philosophy is simple yet profound: lead by example, treat people right, and always do the next right thing.
One of the most underappreciated aspects of land auctions is the emotional weight they carry. Whether it’s settling an estate, selling a family farm, or divesting corporate holdings, these moments are often tied to legacy and life changes. R.D. Schrader understands this deeply and insists that each auction be approached with dignity, discretion, and empathy.
This mindset has won him loyal clients, repeat business, and a sterling reputation. Many sellers say they wouldn’t trust anyone else to handle something as personal as a land transaction—and that’s the Schrader difference.
R.D. Schrader’s influence extends beyond his company. He is frequently invited to speak at industry conferences, land investment forums, and agricultural expos, where he shares insights on market trends, land value analytics, and the evolution of auction strategy. He’s known not just as a CEO, but as an educator, mentor, and thought leader.
Schrader has been honored with numerous awards, including recognition from real estate and agricultural associations, auctioneer guilds, and rural development agencies. These accolades reflect not only his business acumen but also his commitment to ethics, education, and community engagement.
Looking forward, R.D. Schrader remains as focused and energized as ever. He continues to explore new markets, expand strategic partnerships, and leverage data-driven tools to enhance land valuation and auction design. With second-generation leadership being nurtured within the company, Schrader Auction is poised for continued growth while staying true to its foundational values.
In a world where land is increasingly viewed as a finite, valuable, and strategic asset, Schrader’s mission is more relevant than ever: deliver unmatched service, transparency, and results for every landowner, every time.
R.D. Schrader’s name stands for more than success—it stands for trust, innovation, and humanity in business. Through his leadership, Schrader Auction has helped thousands of landowners navigate complex decisions, maximize their return, and preserve their legacy.
He’s not just redefining how land is sold—he’s reshaping how the industry thinks about auctions, value, and service. With every property sold and every relationship built, R.D. Schrader reinforces a powerful message: the right team, the right process, and the right leader can turn even the biggest transaction into a smooth, meaningful journey.