Jenny Keisu

Jenny Keisu is the transformative CEO of X Shore, a Swedish electric boat manufacturer that is revolutionizing the marine industry with sustainable, high-performance, and digitally connected vessels. Since taking the helm, Jenny has guided X Shore from an ambitious startup into a global pioneer in electric mobility on water—blending Scandinavian design, cutting-edge technology, and an unwavering commitment to environmental responsibility.

Professional Background and Transition to X Shore

With a background in law and private equity, Jenny Keisu brings a uniquely holistic perspective to the world of cleantech and mobility. Prior to joining X Shore, she served as CEO of Summa Equity, one of the Nordics' most forward-thinking investment firms focused on sustainability. At Summa, Jenny led numerous investments in impact-driven companies, cultivating a deep belief in the role of business as a force for good. Her transition to X Shore in 2019 represented more than a career pivot—it was a mission-aligned decision to lead the charge toward decarbonizing the marine sector.

Revolutionizing the Marine Industry

Under Jenny’s leadership, X Shore has set a new standard for electric marine propulsion. The company’s flagship model, the Eelex 8000, is a fully electric boat that combines silent cruising with fast acceleration, intelligent user interfaces, and an elegant, minimalistic aesthetic. With a top speed of over 30 knots and a range of up to 100 nautical miles per charge, the Eelex is a direct challenge to traditional fossil-fueled powerboats. It also reflects Keisu’s vision of fusing performance, design, and sustainability into a seamless marine experience.

Building a Smart, Scalable Platform

Jenny has been instrumental in transforming X Shore into a vertically integrated technology platform. From in-house software development to battery management systems and modular hull architecture, the company now controls key aspects of its product ecosystem. This allows X Shore to continually refine performance, optimize energy consumption, and deliver over-the-air updates to customers—bringing the Tesla ethos to the marine world.

Commitment to Sustainability

Central to Jenny’s mission at X Shore is the urgent need to reduce marine emissions. Boats and ships are among the most polluting modes of transport per unit of distance, contributing significantly to oceanic and atmospheric degradation. Keisu believes that electrification is not merely a technological upgrade—it’s a moral imperative. She regularly speaks at global forums, advocating for marine electrification policies, tighter emission regulations, and incentives for green boating infrastructure such as charging networks and eco-marinas.

Championing Inclusion and Culture

As a female CEO in a historically male-dominated industry, Jenny Keisu also brings a powerful voice for diversity and inclusion in tech, maritime, and clean energy sectors. She champions inclusive hiring, cross-functional collaboration, and workplace culture that empowers innovation from all backgrounds. Her leadership style is marked by radical transparency, mission alignment, and people-first principles.

Financial Growth and Global Expansion

Jenny’s tenure at X Shore has also seen strong capital growth. In 2021, the company closed a major funding round that included top-tier investors from both the tech and sustainability worlds. The funds have been used to scale production, invest in R&D, and expand into new markets across Europe and North America. Under her guidance, X Shore has opened a state-of-the-art factory in Nyköping, Sweden—“X Shore Industries 1”—a landmark in sustainable boat production powered by 100% renewable energy.

Thought Leadership and Advocacy

Keisu’s influence extends beyond boardrooms and product launches. She is a thought leader on environmental entrepreneurship and the green transition, frequently appearing in publications such as Forbes, Financial Times, and Fast Company. Her message is consistent: the future of mobility—on land, sea, and air—must be sustainable, intelligent, and beautiful.

Partnerships and Education

X Shore under Jenny’s leadership has partnered with conservation organizations, marina operators, and environmental coalitions to drive awareness and adoption of clean marine technology. The company also engages in educational outreach, offering resources for boaters to reduce their carbon footprint and encouraging marine students and engineers to join the electric revolution.

Recognition and Legacy

Jenny Keisu is frequently recognized for her accomplishments as an innovator and change-maker. She has been featured in global listings of influential women in tech and sustainability and has received accolades for her leadership in impact-driven business. Yet, she remains grounded in her mission: to transform an industry, protect the world’s waterways, and redefine what it means to lead.

Future Vision

Looking to the future, Keisu’s roadmap for X Shore includes expanding the product portfolio, advancing autonomous capabilities, and scaling into emerging markets where lake and coastal boating are booming. She also envisions tighter integration with renewable energy ecosystems—such as solar charging pontoons and smart home marina docks—that create circular, zero-emission boating experiences.

Conclusion

In conclusion, Jenny Keisu’s role as CEO of X Shore is about more than business—it is about transformation. She stands at the intersection of sustainability, technology, and lifestyle, building a company that challenges the status quo and sets a new course for the marine industry. With her leadership, X Shore is not only navigating the waters of innovation—it is charting a cleaner, smarter, and more inclusive maritime future.