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In the rapidly evolving world of digital infrastructure and smart technology, Allan Rojas, the CEO of PROINSA (Proyectos Inteligentes S.A.), has emerged as one of Latin America’s most pioneering tech leaders. With deep expertise in RFID (Radio Frequency Identification) and a relentless drive to redefine how organizations manage data, assets, and operations, Rojas is transforming entire industries through tailored, cost-effective, and scalable solutions. As the leader of a company that has been dubbed “one of the most innovative in the region,” Rojas continues to push boundaries, setting new standards in efficiency, precision, and technological integration.


A Bold Mission: Making RFID Accessible and Transformative

Allan Rojas founded PROINSA with a clear mission: to bring cutting-edge RFID solutions to businesses and institutions throughout Central and South America. What began as a vision to introduce emerging technology to Costa Rica has now evolved into a regional force that enables digital transformation for companies of all sizes.

PROINSA is more than a tech provider—it is a strategic enabler of Industry 4.0, offering intelligent systems that connect physical assets to cloud-based platforms, allowing for real-time tracking, decision-making, and operational control. From logistics hubs and hospitals to universities and manufacturing plants, PROINSA’s technology makes operations smarter, faster, and more accountable.


Strategic Expansion & Market Leadership

Thanks to Allan Rojas’ leadership, PROINSA has rapidly expanded its presence in Latin America. The company has implemented over 200 RFID systems across multiple sectors, supporting clients such as DHL, APM Terminals, and public-sector institutions, helping them reduce inventory losses, manage thousands of assets, and streamline personnel movement with measurable return on investment.

Under his direction, the company operates with 90%+ customer retention, a key indicator of client satisfaction and solution effectiveness. PROINSA also achieves consistent monthly customer growth, driven by both new client acquisitions and upselling of additional services to its current base.


Technology Meets Tailored Solutions

A major reason for PROINSA’s success is Rojas’ insistence on customized integration. Rather than offering one-size-fits-all systems, the company evaluates each client’s operational needs and designs bespoke solutions that seamlessly integrate with platforms like SAP, Oracle, JD Edwards, and others.

These systems are not only efficient but also flexible and scalable, catering to a wide range of deployment models—from cloud-native architectures to hybrid on-premises solutions. The company’s SaaS-based pricing models further make adoption feasible, even for mid-sized enterprises or public institutions operating under budget constraints.


Certified Excellence and Global Partnerships

A hallmark of Allan Rojas' leadership has been his commitment to ensuring PROINSA meets global standards. The company holds exclusive certifications, such as:

  • Advanced RFID Specialist Certification in Latin America through Zebra Technologies.

  • Official Oracle Partner status, reinforcing credibility in enterprise systems integration.

These certifications aren’t just badges of honor—they are strategic assets that ensure PROINSA's clients receive globally validated service and technical excellence. Through these alliances, PROINSA can offer the latest innovations in RFID, IoT, and edge computing, often ahead of the regional market curve.


Client Impact: Results That Speak Volumes

Allan Rojas ensures that PROINSA’s value is not abstract—it’s measurable. The company’s implementations have led to dramatic improvements in client operations:

  • 99% reduction in inventory losses in key logistics deployments.

  • Over 15,000 assets tagged and traced through secure access control portals.

  • Streamlined auditing and compliance tracking for highly regulated industries such as pharmaceuticals and government.

Clients report not only cost savings but also enhanced operational visibility, fewer human errors, and improved compliance with both internal policies and external regulations.


Dispelling Myths: RFID That’s Scalable and Affordable

Rojas is vocal about one of the biggest misconceptions surrounding RFID: that it’s too expensive or complex for small and mid-sized businesses. Through educational outreach, client consultations, and real-world case studies, he has proven that RFID is not only accessible—it’s essential.

By debunking myths and designing economical implementation strategies, Rojas has opened new opportunities for organizations that previously felt excluded from high-tech solutions. Whether it’s a small warehouse or a nationwide supply chain, PROINSA provides the same level of innovation and support to all clients.


Leading by Learning: A Culture of Continuous Innovation

One of Rojas’ most powerful beliefs is that leadership and innovation go hand in hand with ongoing learning and staff empowerment. At PROINSA, training is not an afterthought—it’s a core strategy. He encourages his team to stay on the cutting edge of global tech trends, certifications, and use cases.

“Our staff should always be on the edge, always trained with the latest technology,” says Rojas.

This culture of development enables the company to remain agile in a fast-changing tech landscape. From workshops on machine learning to hands-on system integration sessions, Rojas ensures that PROINSA is always a step ahead.


Sustainability Through Smart Technology

Rojas also envisions RFID and IoT as tools for environmental responsibility. By reducing waste, minimizing resource misallocation, and enabling predictive maintenance, PROINSA’s systems contribute to more sustainable operations. For logistics firms, this means fewer fuel miles; for hospitals, it means less expired inventory; and for governments, it means smarter urban infrastructure.


Looking Ahead: PROINSA’s Vision for the Future

As CEO, Rojas is focused on turning PROINSA into the undisputed leader in RFID across Latin America. His strategic roadmap includes:

  • Expanding into South American markets such as Colombia, Chile, and Peru.

  • Deepening capabilities in AI-powered predictive analytics.

  • Launching a next-generation asset intelligence platform that combines RFID, GPS, and environmental sensors.

  • Strengthening partnerships with global technology firms to offer co-branded, fully managed service packages.

He also plans to host regional conferences and training summits to educate more industries on the real-world applications and ROI of smart tracking systems.


Conclusion: Innovation with Integrity

Allan Rojas is not just a CEO—he is a pioneer, educator, and enabler. Through PROINSA, he has proven that the future of asset management, logistics, and compliance lies in data, visibility, and integration. His leadership reflects a rare blend of technical depth, customer empathy, and strategic foresight.

By turning complex technology into accessible tools, he has not only created a competitive company—he’s sparked a regional movement toward smarter, leaner, and more transparent business practices.

In a world where knowing the location, status, and movement of assets is more critical than ever, Allan Rojas and PROINSA are ensuring that Latin America doesn’t just keep up—they lead.