Alice Chang

In the modern beauty and technology landscape, few names shine brighter than Alice Chang, the visionary Founder and CEO of Perfect Corp. Under her astute leadership, the company has emerged as a global trailblazer in augmented reality (AR) and artificial intelligence (AI) solutions tailored to the beauty and fashion industries. Alice Chang’s work is reshaping how millions of consumers experience beauty, with her technology enabling personalized, virtual try-ons, real-time diagnostics, and seamless omnichannel shopping experiences. With a rich background in tech leadership and a genuine passion for innovation, Alice has not only propelled Perfect Corp. to global recognition but has also set a new standard for what the convergence of beauty and technology can achieve.

From Investment Banking to Imaging Software: The Start of a Visionary
Alice Chang’s story begins far from the glitter and glamor of cosmetics. She started her career in the rigorous world of investment banking at Citicorp, where she honed her analytical mindset and business acumen. While the finance world sharpened her strategic skills, it didn’t fulfill her innate creativity and desire to build something transformative. That desire led her to the world of software development. In 1997, she joined CyberLink Corp., a multimedia software firm, where she would serve as CEO for nearly two decades. Under her leadership, CyberLink became globally renowned for products like PowerDirector and PowerDVD, pioneering advancements in consumer video editing and playback technologies. This deep dive into imaging, paired with her instinct for customer-centric innovation, laid the foundation for what would later become Perfect Corp.

The Birth of Perfect Corp.: Disrupting Beauty with Technology
In 2015, Alice made a bold pivot. She stepped down from her leadership role at CyberLink and launched Perfect Corp., an entirely new venture aimed at bridging the gap between digital technology and the beauty industry. At a time when AR and AI were still emerging concepts, especially within consumer retail, Alice envisioned a future where customers could virtually try on makeup, receive AI-powered skin analysis, and get personalized product recommendations—all from their smartphones. Her mission was not just to enhance the convenience of beauty shopping but to democratize access, improve hygiene standards, and create smarter, data-driven beauty experiences.

Building the YouCam Empire: Empowering Consumers and Brands
Perfect Corp.’s breakthrough came with the launch of the YouCam app suite—YouCam Makeup, YouCam Perfect, and YouCam Nails—which quickly gained global traction. These apps empowered users to explore virtual makeup looks, try out new styles without physical samples, and receive skin health assessments using just a smartphone camera. With downloads soaring past 950 million worldwide, the apps became a household name and positioned Perfect Corp. as the go-to platform for virtual beauty engagement. Alice’s unwavering commitment to precision ensured that the AR technology replicated real-world results with incredible accuracy, fostering both user trust and industry credibility.

The Rise of "Beauty 3.0": A New Digital Standard
Alice Chang coined the term “Beauty 3.0” to describe the new era of beauty retail she helped to create—one defined by immersive digital experiences, AI personalization, and virtual trial capabilities that extend across every customer touchpoint. This era goes beyond passive product discovery, transforming shopping into an interactive journey. Beauty 3.0 integrates digital skin diagnostics, AI shade matching, AR tutorials, and real-time e-commerce integrations that function both online and in-store. From desktop to mobile, live chat to kiosk, the omnichannel consistency Alice achieved through her innovations changed how brands approach digital engagement. Perfect Corp. now powers digital solutions for over 700 brand partners, including Estée Lauder, L’Oréal, Coty, and Shiseido, elevating not just their customer experience but also their data analytics and marketing capabilities.

AI Skin Diagnostics and Fashion Try-Ons: Expanding the Vision
Alice Chang never saw beauty tech as limited to makeup. With a futurist’s mindset, she expanded Perfect Corp.’s offerings into broader domains of health and fashion. Under her leadership, the company developed a HIPAA-compliant AI Skin Diagnostic tool capable of detecting up to 14 skin conditions, from wrinkles to redness, with clinical-grade accuracy. This was validated by dermatologists and received attention for its potential applications in both cosmetics and skincare. Moreover, Perfect Corp. ventured into 3D fashion AR, including virtual try-ons for glasses, earrings, necklaces, and even watches. By using AgileHand™ technology, consumers could see how jewelry pieces move and shimmer on their actual hand in real time—an innovation that is transforming how e-commerce platforms present high-end fashion items.

Going Public and Scaling Globally
Under Alice Chang’s steadfast leadership, Perfect Corp. transitioned from startup to public company. In 2022, it was listed on the New York Stock Exchange under the ticker symbol PERF through a SPAC merger, a strategic move that opened new doors for global expansion. By 2024, the company reported over $60 million in annual revenue, with a 12.5% increase year-over-year and strong profit margins. Alice continues to invest in her own company, increasing her personal shareholding to reinforce her long-term belief in the value Perfect Corp. provides to consumers and investors alike. With dual headquarters in Taiwan and New York, and a growing presence in Europe and Asia, Perfect Corp. has positioned itself as a truly global enterprise.

Thought Leadership, Recognition, and Industry Impact
Alice Chang’s groundbreaking work has earned her widespread recognition. She was named one of Asia’s Most Influential by Tatler, a Female Trailblazer by CEW, and was the recipient of the prestigious Gamechanger Award at the 2025 CEW Achiever Awards. Her company has received numerous honors, including Tech Trailblazers’ awards for AI innovation, Fast Company’s recognition for Most Innovative Companies, and multiple accolades for sustainability and product development. Alice is also a frequent speaker at global conferences, where she discusses the intersection of tech, retail, and human experience. Whether speaking at CES, BeautyTech forums, or investment summits, she is praised for her ability to explain complex concepts in ways that resonate with both technologists and brand executives.

Championing Diversity, Inclusion, and Female Empowerment
As one of the few female founders and CEOs of a publicly traded tech company, Alice Chang has become a powerful role model for women in business and technology. She advocates for inclusive workplace cultures, mentorship opportunities, and agile work models that respect personal and professional balance. At Perfect Corp., her influence is visible in the company’s hiring practices, product designs, and leadership training programs. She frequently mentors young women entering the tech and beauty industries and has initiated several internal programs that promote skill development, innovation, and leadership among female employees.

Pioneering the Metaverse and Next-Gen Retail
Not content to rest on her laurels, Alice is now steering Perfect Corp. into the Web3 and Metaverse spaces. With the emergence of digital avatars, virtual storefronts, and blockchain-secured assets, she envisions a future where beauty and fashion are not just physical products but immersive, customizable experiences. Perfect Corp. is already developing NFT-based beauty collectibles, digital makeup for avatars, and retail ecosystems that extend into virtual reality and augmented shopping. Alice believes that the future of retail is not just digital—it’s contextual, gamified, and hyper-personalized. She sees beauty not just as a product but as a form of self-expression that deserves technology as sophisticated as its audience.

Executive Summary: The Legacy of Alice Chang
Alice Chang is more than a tech entrepreneur—she is a cultural innovator, a visionary CEO, and a builder of bridges between the digital and physical worlds. Through her leadership at Perfect Corp., she has transformed not only how we shop for beauty but how we experience it. Her innovations are grounded in empathy, guided by science, and scaled through vision. With every AI-driven skin diagnostic, virtual try-on, and AR-powered shopping experience, she brings beauty closer to each consumer—one click, one scan, one personalized journey at a time.