Greg N. Simpson is a distinguished leader in the architectural and engineering sectors, currently serving as the Chief Executive Officer of Cuhaci & Peterson, a nationally acclaimed firm specializing in architecture, engineering, and planning. With its headquarters located in Maitland, Florida, and a reach that spans coast to coast, Cuhaci & Peterson has long been recognized as a driving force in the design of commercial, retail, grocery, hospitality, mixed-use, and industrial environments. At the helm of this dynamic enterprise is Simpson, a visionary whose career has been built on the pillars of design excellence, organizational leadership, strategic development, and a deeply embedded belief in the power of collaboration. Since assuming the role of CEO in 2017, Simpson has orchestrated a remarkable transformation within the company, leveraging both legacy strengths and forward-looking strategies to establish a bold new chapter of innovation, national expansion, and operational agility.

Simpson's journey in architecture began with his academic foundation, earning a Bachelor of Architecture degree from the University of Tennessee in 1986. This educational background not only provided him with the technical knowledge required of an architect but also inspired his enduring commitment to functional creativity, spatial problem-solving, and the capacity for architecture to influence lives and shape economies. His early career was marked by a deep understanding of built environments and how spaces must evolve with human behavior, retail economics, and technological advancements. It was this nuanced grasp of both artistic vision and practical application that eventually led him to Cuhaci & Peterson in 1999. He joined the company as a studio manager and quickly demonstrated an unmatched ability to bring large-scale projects to life while maintaining strong client relationships and team cohesion. His strategic thinking and operational expertise earned him a steady rise through the leadership ranks, where he served as Principal, Vice President of Operations, and ultimately Chief Operating Officer before being selected to lead the company as CEO.

Under Simpson’s stewardship, Cuhaci & Peterson has undergone a dramatic period of growth and renewal. He has guided the firm through a multi-year strategy to strengthen its presence nationally by establishing new offices in key markets such as Philadelphia, Boston, and Phoenix, and has ensured that the firm remains licensed in nearly all 50 states. His leadership has prioritized cross-market adaptability and multi-sector versatility, enabling the firm to provide tailored design and engineering solutions to a diverse clientele ranging from Fortune 500 retailers and supermarkets to real estate developers, restaurateurs, and hospitality brands. Simpson understands that modern clients need more than just beautiful architecture—they require intelligent, cost-conscious, and deadline-driven solutions that meet the growing complexity of today’s building and permitting processes. To meet these demands, he has introduced sweeping organizational changes that include the adoption of advanced technology platforms, the streamlining of project workflows, and the expansion of the firm’s interdisciplinary collaboration models, resulting in improved efficiency, transparency, and value at every stage of development.

Simpson’s philosophy on leadership is deeply rooted in human capital. He firmly believes that a firm’s greatest asset lies in its people—the designers, engineers, drafters, planners, and project managers who translate ideas into reality. He has implemented numerous talent development programs aimed at identifying and nurturing future leaders from within, giving rise to a culture of empowerment, mentorship, and purpose-driven innovation. At the same time, Simpson has been a vocal advocate for diversity and inclusion in architecture, recognizing the importance of representing a broader range of voices and perspectives in the design process. His emphasis on integrity, team cohesion, and ethical responsibility has cemented a reputation for Cuhaci & Peterson as not only a trusted service provider but also a respected employer and partner in community building.

Beyond the firm itself, Greg N. Simpson plays an influential role in shaping industry conversations about the future of architecture, especially in the context of rapidly changing consumer behavior, sustainability, and the retail economy. He frequently lends his voice to trade publications, conferences, and panels, offering insights into how architectural design must evolve to support omnichannel retail, environmentally conscious development, and community revitalization. His thought leadership bridges the gap between design theory and economic realities, making him a sought-after contributor to dialogues about the intersection of built environments and social behavior.

In his role as CEO, Simpson has not only managed operations and high-level strategy, but has also remained deeply involved in project quality, ensuring that every plan reflects the company’s values: service, excellence, and client trust. He is known for his hands-on engagement and his ability to navigate both creative and technical domains with fluency. His capacity to balance big-picture vision with day-to-day operational control is rare and has been critical to the firm's success in delivering consistently outstanding results in a competitive and fast-evolving marketplace.

Moreover, Simpson’s commitment to sustainability, technology integration, and future-proof design solutions has helped position Cuhaci & Peterson as a thought leader in architectural innovation. He champions the use of environmentally responsible materials, smart energy systems, and digital design platforms such as BIM and 3D visualization to bring clarity, speed, and precision to the design-build process. His investments in cutting-edge tools and methodologies not only elevate the firm’s capabilities but also reduce risks and costs for clients, providing them with competitive advantages in both construction and long-term operations.

Throughout his career, Simpson has remained driven by a singular mission: to create environments that matter—places where people work, shop, eat, and gather; places that enhance the everyday experience while solving for the complexities of scale, regulation, and budget. This mission underpins every project, team decision, and client engagement he leads. His legacy is not simply one of firm growth or executive leadership—it is one of meaningful impact on communities and industries across the country.

As the design world looks toward a future shaped by artificial intelligence, remote collaboration, shifting demographic needs, and climate considerations, Greg N. Simpson stands ready to guide his firm through the evolving terrain. His leadership is not just responsive—it is anticipatory, constantly looking ahead to what’s next, while never losing sight of what has always mattered most: people, purpose, and place. With a firm foundation, an ambitious vision, and a steadfast commitment to excellence, Simpson continues to push Cuhaci & Peterson into new frontiers, where architecture is not merely built—but deeply lived, responsibly designed, and lasting in value.